Keep them looking new.

Shoe trees, brushes, laces and insoles to look after your trainers and shoes.

Same-day dispatch before 3pm

4.7 out of 5 on Trustpilot

Premium Cedar Wood Shoe Trees

Repair, don't replace.

A worn sole or a dull finish doesn't mean you need a new pair. Fix and refresh what you already own.

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The Routine

Three habits that make footwear last.

A regular habit of shaping, dry brushing, and fixing small splits before they spread will keep your shoes wearable for years.

Shape & dry 01

Shape & dry

Insert cedar shoe trees immediately after wear. Natural cedar draws out moisture, neutralises odour, and smooths out toe-box creasing.

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Dry-brush & clean 02

Dry-brush & clean

Use soft horsehair for light surface dust, and stiff bristles on mid-soles. Regular dry brushing prevents dirt from grinding into suede and leather grain.

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Maintain 03

Maintain

Keep everyday dirt and scuffs from setting into outsoles and midsoles. Urban Kicks scrubbers provide quick, convenient touch-ups between deeper cleans without soaking the shoe.

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Independent Authenticity

Verified Buyer Feedback

Authentic reviews and ratings from genuine orders across our storefront and eBay marketplace.

★★★★★ Recent

“Fast dispatch, cedar trees arrived in mint condition. Brilliant seller, will buy care products again.”

★★★★★ Recent

“Item exactly as described. Dispatched immediately via Royal Mail. Superb footwear care seller.”

★★★★★ Recent

“Genuine items, immaculate packaging and quick delivery. 10/10 recommendation.”

Common Questions

Frequently asked about footwear care.

Everything you need to know about sizing, material safety, and UK dispatch.

What size cedar shoe tree should I order?

Our aromatic cedar shoe trees feature dual-spring brass tubes and a split-toe mechanism that flexes in both length and width to preserve the silhouette of all footwear—from benchmade Goodyear-welted leather shoes (such as Church's, Crockett & Jones, or Loake) to casual pairs and boots. Select your standard UK shoe size. If you take a half size (e.g. UK 9.5), we recommend sizing down for structured dress shoes, loafers, and finer leathers to maintain shape without over-tensioning the welt, or selecting your nearest full size for wider fittings and boots.

Which shoe brush should I use for suede, leather, or outsoles?

We recommend using the right bristle stiffness for the material to clean thoroughly without scratching or stripping the finish: Soft Horsehair Brush: Best for daily dusting and buffing smooth calfskins, dress shoes, and delicate leather uppers without causing micro-scratches. Crepe or Brass Wire Brush: Engineered specifically for suede and nubuck to lift trapped dust, erase matting, and restore the natural nap. Firm Bristle Brush: Ideal for heavy-duty cleaning on Goodyear welts, textured rands, midsoles, and outsoles to dislodge compacted dirt and road grime.

How quickly will my order be dispatched?

All UK orders placed before 3:00 PM Monday to Saturday are packed and dispatched the same day from our UK facility via Royal Mail or other tracked courier.

Can I return items if they do not fit?

Yes. We offer a 30-day return window on all unused footwear accessories and care hardware, provided items remain in their original, undamaged packaging. Return postage is covered by the customer. To make the process as seamless as possible, our team can generate a prepaid UK return label for you upon request, and the postage fee will be deducted directly from your final refund once the return is received and inspected.